WordPress performance for an online shop
Core Web Vitals optimisation, structured data and a web application firewall for an e-commerce website.
- Caching
- Core Web Vitals
- Schema.org
Starting point
The WordPress-based shop loaded slowly and left clear potential untapped in Core Web Vitals and technical SEO.
My role
Technical analysis, implementing the optimisations and ongoing maintenance.
Solution
Analysing Core Web Vitals and removing the biggest bottlenecks in rendering, assets and caching.
Structured data for products and pages so that search engines classify the content correctly.
Web application firewall (WAF) to protect against attacks and unwanted bots.
Technical SEO: clean page structure, metadata and sitemap.
Outcome
Noticeably faster load times on mobile and desktop.
Better discoverability through structured data and technical SEO.
Ongoing project – reliable measurements will follow on completion.